To get the most out of organic marketing, you need to take the time to optimise your website. Now, for those of you immediately picturing a tech nightmare, take a deep breath - optimisation is not all about the tech! While some aspects of site optimisation may require the assistance of a website developer, a [...]
You know how awesome organic marketing can be and you’re chomping at the bit to get started! Now, before you get too excited, it’s important to understand the strategies you should follow to get the most out of organic marketing. As I shared last time, organic marketing comes in many forms, from blog posts to [...]

Organic Marketing is the art of capturing your target market without paying for advertising and/or Search Engine Optimisation (SEO). While your mind might jump immediately to an image of a viral post, organic marketing usually generates traffic to your business over time (although a viral post would most definitely supercharge your organic marketing efforts!).

We’ve already determined that having a website for your business is a very important piece to the business puzzle. It provides you with a way to reach your potential customers, market your business and position yourself as a leader in your industry – 24/7 while you sleep! When it comes to building your website, there […]

Now that you’ve gone live with your business and you’ve nailed the product or service aspect of it, it’s time to start thinking about marketing and advertising. One of the biggest steps your business must take is to make sure it has a consistent social media presence. These days, this is a huge priority. Most […]

When starting a business, one of the things you might be considering is whether you really need a website. In this digital age, where almost everyone has an online presence, not having a website for your business may be costing you clients and business, and may ultimately affect your bottom line.

Featured Guest Blog by Kelly Eamens, Copywriter. Here are two questions for you. How’s your website working for you? How about your content marketing efforts? If your audience isn’t responding, your copy could be letting you down. Copy is everywhere. It’s the written text on your website, in your emails, on your social media posts, […]

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