It’s the question that every business owner grapples with - what marketing approach is best? While organic marketing is more cost effective, particularly for new businesses and startups, it can take time to see the fruits of your labour. On the other hand, paid advertising can put your business in front of eyeballs a lot [...]
As small business owners, we’re all struggling right now. The impact of COVID-19 has now reached every business in every country. Whatever your size or industry, we’re all feeling the effects of increasing social distancing measures, travel bans and forced closures. The financial impacts of coronavirus will be huge, not to mention the health, emotional [...]
You know how awesome organic marketing can be and you’re chomping at the bit to get started! Now, before you get too excited, it’s important to understand the strategies you should follow to get the most out of organic marketing. As I shared last time, organic marketing comes in many forms, from blog posts to [...]

Organic Marketing is the art of capturing your target market without paying for advertising and/or Search Engine Optimisation (SEO). While your mind might jump immediately to an image of a viral post, organic marketing usually generates traffic to your business over time (although a viral post would most definitely supercharge your organic marketing efforts!).

Featured Guest Blog by Kelly Eamens, Copywriter. Here are two questions for you. How’s your website working for you? How about your content marketing efforts? If your audience isn’t responding, your copy could be letting you down. Copy is everywhere. It’s the written text on your website, in your emails, on your social media posts, […]

They do, and here are five reasons why you should include a blog on your website. There is a stigma surrounding blogs. Some people tend to think that blogging is not a real job, or that no one reads blogs. However, I can conclude that those naysayers don’t realise that blogging can significantly benefit business. […]

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