If you’re a solopreneur or new small business owner you might not have given much thought to setting up systems and processes. It’s hard enough just to get through each day wearing all those different hats - business owner, social media manager, accountant - let alone find time to document everything as well. I know [...]
It’s the question that every business owner grapples with - what marketing approach is best? While organic marketing is more cost effective, particularly for new businesses and startups, it can take time to see the fruits of your labour. On the other hand, paid advertising can put your business in front of eyeballs a lot [...]
As small business owners, we’re all struggling right now. The impact of COVID-19 has now reached every business in every country. Whatever your size or industry, we’re all feeling the effects of increasing social distancing measures, travel bans and forced closures. The financial impacts of coronavirus will be huge, not to mention the health, emotional [...]

Organic Marketing is the art of capturing your target market without paying for advertising and/or Search Engine Optimisation (SEO). While your mind might jump immediately to an image of a viral post, organic marketing usually generates traffic to your business over time (although a viral post would most definitely supercharge your organic marketing efforts!).

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