As small business owners, we’re all struggling right now. The impact of COVID-19 has now reached every business in every country. Whatever your size or industry, we’re all feeling the effects of increasing social distancing measures, travel bans and forced closures. The financial impacts of coronavirus will be huge, not to mention the health, emotional [...]
When you think of Pinterest, you might visualise pictures of birthday cakes, kids craft or home decor. Or boards full of funny memes, uplifting quotes or travel inspiration. Pretty much anything other than your business and your service offerings! However, Pinterest is far more than a pinboard of inspiration for parents and aspiring interior designers. [...]
Did you know that most of the major online players, including Google and Facebook, offer free training to help you get the most from their respective platforms? You may be surprised to discover there’s a whole world of online learning available to help improve your digital marketing skills. Best of all, a lot of this [...]
To get the most out of organic marketing, you need to take the time to optimise your website. Now, for those of you immediately picturing a tech nightmare, take a deep breath - optimisation is not all about the tech! While some aspects of site optimisation may require the assistance of a website developer, a [...]
You know how awesome organic marketing can be and you’re chomping at the bit to get started! Now, before you get too excited, it’s important to understand the strategies you should follow to get the most out of organic marketing. As I shared last time, organic marketing comes in many forms, from blog posts to [...]

Organic Marketing is the art of capturing your target market without paying for advertising and/or Search Engine Optimisation (SEO). While your mind might jump immediately to an image of a viral post, organic marketing usually generates traffic to your business over time (although a viral post would most definitely supercharge your organic marketing efforts!).

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