It’s the question that every business owner grapples with - what marketing approach is best? While organic marketing is more cost effective, particularly for new businesses and startups, it can take time to see the fruits of your labour. On the other hand, paid advertising can put your business in front of eyeballs a lot [...]
So, you have a great business idea. You’ve done your research, you’re chosen your name and you’re ready to get down to business. Great! All you need now is to build your website and start selling. Sounds easy, right? It might sound easy, but choosing the right website platform for your business can be tricky. [...]
As small business owners, we’re all struggling right now. The impact of COVID-19 has now reached every business in every country. Whatever your size or industry, we’re all feeling the effects of increasing social distancing measures, travel bans and forced closures. The financial impacts of coronavirus will be huge, not to mention the health, emotional [...]
When you think of Pinterest, you might visualise pictures of birthday cakes, kids craft or home decor. Or boards full of funny memes, uplifting quotes or travel inspiration. Pretty much anything other than your business and your service offerings! However, Pinterest is far more than a pinboard of inspiration for parents and aspiring interior designers. [...]
You know how awesome organic marketing can be and you’re chomping at the bit to get started! Now, before you get too excited, it’s important to understand the strategies you should follow to get the most out of organic marketing. As I shared last time, organic marketing comes in many forms, from blog posts to [...]

Organic Marketing is the art of capturing your target market without paying for advertising and/or Search Engine Optimisation (SEO). While your mind might jump immediately to an image of a viral post, organic marketing usually generates traffic to your business over time (although a viral post would most definitely supercharge your organic marketing efforts!).

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