For eCommerce business owners, the website platform you use for your online store is crucial. Let’s face it, if your site goes down, runs slowly or doesn’t move your customers along the full buying journey, you’re going to lose out on sales, aren’t you? There are lots of platforms offering eCommerce functionality, including WordPress, Wix, [...]
If you’re a solopreneur or new small business owner you might not have given much thought to setting up systems and processes. It’s hard enough just to get through each day wearing all those different hats - business owner, social media manager, accountant - let alone find time to document everything as well. I know [...]
It’s the question that every business owner grapples with - what marketing approach is best? While organic marketing is more cost effective, particularly for new businesses and startups, it can take time to see the fruits of your labour. On the other hand, paid advertising can put your business in front of eyeballs a lot [...]
So, you have a great business idea. You’ve done your research, you’re chosen your name and you’re ready to get down to business. Great! All you need now is to build your website and start selling. Sounds easy, right? It might sound easy, but choosing the right website platform for your business can be tricky. [...]
As small business owners, we’re all struggling right now. The impact of COVID-19 has now reached every business in every country. Whatever your size or industry, we’re all feeling the effects of increasing social distancing measures, travel bans and forced closures. The financial impacts of coronavirus will be huge, not to mention the health, emotional [...]
Did you know that most of the major online players, including Google and Facebook, offer free training to help you get the most from their respective platforms? You may be surprised to discover there’s a whole world of online learning available to help improve your digital marketing skills. Best of all, a lot of this [...]
To get the most out of organic marketing, you need to take the time to optimise your website. Now, for those of you immediately picturing a tech nightmare, take a deep breath - optimisation is not all about the tech! While some aspects of site optimisation may require the assistance of a website developer, a [...]
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