Taking a wild guess at what hashtags to use might’ve worked for early-day influencers and small businesses back when Instagram launched in 2010, but using that same method now could be costing you quality followers (and even attracting the wrong ones to your brand).

Hashtags continue to play an important role on Instagram’s powerful algorithm, which is why we use up to date organic digital marketing techniques to develop a unique and on-brand hashtag strategy that effectively drives your target audience to your profile.

Your new hashtag strategy will consider your brand’s objectives as well as the hashtag relevancy and usage.